When Taylor Swift released her album Midnights in late 2022, I don’t think she expected the first track, “Lavender Haze,” to inspire one of 2023’s biggest color trends. “Digital lavender” has officially been named by trend forecasting website WSGN—along with its sister company Coloro—as 2023’s color of the year, and it’s already one of winter 2023’s key fashion trends. Ahead, we spoke to trend forecasting experts about how to shop and style digital lavender for the year ahead, including a few on-trend items broken down by category to make shopping just a little easier. 

While Barbiecore pink—which was first spotted on the Valentino Fall/Winter 2022 runway before spreading to just about every corner of the fashion and beauty worlds last year—was all about maximalism after years spent in loungewear sets and leggings, this new trendy color brings a serene touch to our wardrobes for the year ahead. “Digital lavender is a color full of hope and positivity,” says Clare Smith, (opens in new tab) a Colour Strategist at WGSN. “It’s a shade that poses that much-needed cautious optimism and escapism that people are craving post-pandemic and even in times of budget crunch; it is imaginative and creative but also speaks of serenity and balance.” 

The Digital Lavender Trend