Korean designers have been turning heads at a lot of a style 7 days above the earlier few seasons and New York was no exception.
Fashion collective Thought Korea returned for the AW22 season, spotlighting a variety of leading rising Korean designers as a result of the international trend party. The programme, hosted by the Ministry of Lifestyle, Sports activities and Tourism and supervised by the Korean Innovative Content Company, looks to assistance the country’s advancement in the fashion industry, marketing the likely Korean fashion models maintain.
This yr, three makes introduced their AW22 collections by means of electronic vogue videos, sharing their very own tales whilst also flaunting some top rated Korean designs and talent inside the shows.
Eenk
Inspired by vintage glam and publications of the ‘80s, Eenk offered ‘V for Vintage’, a assortment for both gentlemen and girls. The video clip, directed by Yoon Byul, sees versions positioned in an previous trunk present-like environment, sporting the brand’s fantasy-influenced silhouettes, reminiscent of past retro eras. Heritage jacquard designs, bold silhouettes and contrasting elements define the assortment, which gives up both of those exquisite womenswear and military services-inspired menswear, aspect-by-side.
The line will come as component of Eenk’s ongoing ‘Letter Project’, established by designer Lee Hyemee. Collections and items designed by the model each and every arrive with a designated letter from the alphabet, assigning a theme to every line. Previous season’s drop, U for Utopia, for example, targeted on futuristic optimism and playful nostalgia. After the manufacturer hits Z it options to go again to A and current an Archive selection. The brand’s strategy intends to split the cycle of developments, presenting clothes far more as collectables for the wearer’s personalized archive and bringing a feeling of in-the-moment curiosity to every drop.
Nohant
Shipped through a theatrical film, Nohant’s collection strives to embody the “contemporary id of Seoul”, reinterpreting factors of the existing period, this sort of as classic cable knits and oxford shirts. Its use of well-recognized silhouettes is aspect of Nohant’s way of “redefining timeless iconic appears in its own modernised modern day vibe”, the brand name said in a assertion to FashionUnited. Nostalgic colors and legendary styles applied in the course of the line is its intentional goal of connecting the earlier and the present.
Launched in 2012 by Nohant Nam, the genderless brand appears to be to bring an essence of luxury that is each everyday and classy. As it proceeds to grow on its world presence, it has claimed it intends to continue to be real to its preliminary layout theory: timeless aesthetics.
Ul:kin
A punchy, grunge-like video, featuring stars from the Korean actuality display ‘Street Lady Fighter’, set the tone for Ul:kin’s assortment. The ambiance and storyline, centered on crowded Seoul golf equipment, exhibited an substitute just take on nightlife, speedy-forwarding the evening until only the shells of human consumption remained. The concept is related to the one particular portrayed in the brand’s collection, which utilizes upcycled vintage clothes to increase consciousness of reckless consumerism.
It’s a concept that has stayed with the manufacturer due to the fact its takeoff in 2014, just after designer Seongdong Lee began gathering discarded experiments and graduation performs to generate upcycled baggage – a now-signature piece for the model. Its ethos is rooted in connecting artwork and vogue, proven by frequent collaborations with rising artists on collections that goal to act as societal commentary and guidance the operate of other creators.