Over the past decade, South Korea has grown into one of the major fashion capitals in Asia with a slew of exciting brands coming out of Seoul. In our latest roundup, we’re spotlighting six fashion labels from the city that are worth adding to your shopping cart on HBXWM.
ADERERROR is a mainstay, having released multiple collaborations and disruptive apparel designs since launching in 2014. We11Done is another name to pay attention to for its bold pieces emblazoned with the label’s signature logo. Other up-and-coming names to keep on your radar are TheOpen Product and Recto, as well as minimalist Nothing Written and jewelry brand Numbering.
Continue scrolling to learn more about the Korean brands that you can shop on HBXWM now.
Adererror
Founded in 2014, ADERERROR is known for its disruptive style that fuses retro influences with futuristic elements. With multiple collaborations with names like Zara, Eastpak and Maison Kitsuné under its belt, the brand continues to roll out cop-worthy designs including T-shirts, hoodies, caps and more.
OUR FAVORITES: OG Box Logo Cap, Border T-Shirt, Ash Line Jacket
Nothing Written
Nothing Written is for the minimalists. The label applies natural, earthy shades to its staple pieces that range from knit sweaters and vests, to straight-legged trousers and jackets. These versatile pieces can be styled in various ways for all kinds of occasions and settings, whether you’re headed to the office or going out on a date.
OUR FAVORITES: Rice Knit Vest, Two Tuck Cotton Pants, HT Nylon Shoulder Bag
Numbering
Numbering is one of the largest contemporary jewelry brands to come out of South Korea. The label offers a wide range of designs that can be simple, classic or bold based on how you style them. Giving a unique twist to staple jewelry, Numbering also keeps sustainability in mind, as seen from its eco-conscious collection of imitation diamond pieces.
OUR FAVORITES: Double Line Pearl Ear Cuff, Biner Necklace, Wit Chain Unit Earrings
Recto
Launched in 2015, Recto is helmed by award-winning designer Ji Yeon Jung. The contemporary brand is all about simplicity, with basic garments that feature unique design elements throughout.
OUR FAVORITES: RC Tailored Single Jacket, Narciso Cotton Curved Off-Shoulder Top, Large Gathered Tote
Theopen Product
One of today’s buzziest brands in the K-fashion space, TheOpen Product puts emphasis on individuality and self-expression. Loved by celebrities such as Kendall Jenner and Hailey Bieber, the label is heavily influenced by ’90s and ’00s nostalgia.
OUR FAVORITES: V-Neck Knit Vest, Shoulder Cut Fitted Cardigan, Round Square Platform Boots
We11done
Jessica Jung and Dami Kwon launched their label We11Done after opening their boutique store Rare Market back in 2014. The brand creates garments for both casual and formal occasion, ranging from blazers and trousers, to logo-branded sweatshirts and tees.
OUR FAVORITES: Oversized Denim Jacket, Suit Logo Blazer, Logo Trousers