Louis Vuitton has employed Pharrell Williams to turn out to be its new men’s artistic director, opening a new chapter for the brand following the demise of star designer Virgil Abloh in November 2021, the brand confirmed Tuesday in an Instagram put up.

The appointment is the to start with large shift by new CEO Pietro Beccari, who joined the model from LVMH stablemate Dior this month, and confirms earlier reports in the Wall Avenue Journal and Le Figaro.

The conclusion puts an stop to months of speculation about who would take just one of fashion’s leading work. Designers Martine Rose, Grace Wales Bonner and Telfar Clemens have been explained to also be in the working for the purpose.

But the alternative of Williams, a world-famous tunes producer and streetwear guru with 14.3 million Instagram followers, suggests that Vuitton is banking on movie star star electrical power and mass charm to propel its men’s small business in the post-Abloh era, a go that stands in distinction to the latest appointment of at the rear of-the-scenes Valentino designer Sabato De Sarno at rival megabrand Gucci.

Previous yr, Louis Vuitton surpassed €20 billion in yearly revenue, and future expansion will call for new CEO Beccari to increase its appeal even now further more. Vuitton recently unleashed the most recent chapter of its blockbuster collaboration with artist Yayoi Kusama and tapped superstar footballers Cristiano Ronaldo and Lionel Messi in the same marketing campaign.

“[Williams’] resourceful eyesight over and above style will undoubtedly lead Louis Vuitton towards a new and extremely exciting chapter,” Beccari explained in a assertion that labeled the brand name a “cultural maison.”

The appointment is also a doubling down on the streetwear-inflected sensibility that Abloh brought to Vuitton. With collections that married road society with significant manner, as properly as his pure fluency with social media, Abloh served broaden the brand’s attraction with a youthful, additional assorted buyer foundation, developing a halo over the Vuitton mark that continued to shell out dividends right after his unexpected dying in 2021.

Williams is best acknowledged for his new music profession, dropping on chart topping hits like “Happy” and “Get Blessed.” Growing to prominence as aspect of hip-hop team N.E.R.D, Williams went on to produce tracks for A-listing stars ranging from Gwen Stefani to Justin Timberlake and Britney Spears.

But he also has extensive-standing inbound links to the streetwear scene, co-launched pioneering streetwear model Billionaire Boys Club with Japanese musician and BAPE-founder Nigo in the early naughts. The duo have also released BBC sub-labels Ice Product, Bee Line and Billionaire Women Club.

Williams has collaborated also with a string of key trend brand names, from Chanel and Moncler to Adidas, and even Louis Vuitton: in 2008, he teamed up with then-creative director Marc Jacobs on a jewellery line for the heritage dwelling. In 2016, he grew to become co-operator of denim brand name G-Star Uncooked.

Williams 1st collection for Louis Vuitton will debut following June in Paris throughout Men’s Trend 7 days, the brand explained.