Of the many newsworthy matters tech villain of the second Elon Musk has explained this yr, the most astonishing may well have arrive at the Achieved Gala. “I adore style,” Musk explained to a group of pink carpet-aspect journalists on the initial Monday in May well. Seeming to register a number of elevated eyebrows, Musk elaborated: “I do, actually,” he continued, progressively earnest. “Sometimes it’s viewed as frivolous and probably not that vital, but I imagine splendor is incredibly significant, and design, and matters that move the coronary heart.”

If his viewers was skeptical, it’s easy to see why. In the pantheon of Silicon Valley overlords, where imagemaking is taken as critically as New Age-y well being regimens, Musk seems to be uniquely averse to the persuasive powers of vogue and style—at minimum when it will come to his own outfits. At the Earth Cup last in Qatar on Sunday, where by Musk watched the recreation in a VIP box along with Jared Kushner (of the erstwhile “Slim Match crowd”), the Twitter manager wore an olive environmentally friendly T-shirt and basic black denims (with an oval belt buckle). What small mind-set the outfit conveyed was carried by the buckle—perhaps an adopted practice from his new house state, Texas. (Musk is also sometimes pictured in a cowboy hat, and has stated he is a fan of the “space cowboy” aesthetic.) But nothing could disguise the fact that the male who expended $44 billion to come to be the center of consideration looked unprepared for the second, like he experienced thrown on the initial issue he noticed in his Doha penthouse suite.

Musk at the Earth Cup closing.

Dan Mullan/Getty Photographs

Replying to the poll Musk posted this 7 days asking if he really should action down as head of Twitter, 1 consumer had a different suggestion: “Honestly You must seek the services of a stylist just for the sake of class.”

There is a extensive custom of rich and well known tech tech titans aligning by themselves with the fashion world. At any time since Steve Positions asked Issey Miyake to make him a refined black turtleneck for daily use, clothes has been a central part of techworld mythmaking. The Apple iphone progenitor’s every day uniform projected a monastic dedication to creativeness, and an notice to high style and design cloaked in humility.

In the same way, Mark Zuckerberg’s gray T-shirts had been designed to absolutely free his head from non-Facebook-similar determination making—or at the very least give that effect. (Due to the fact he’s a billionaire, they are produced by Brunello Cucinelli, the cashmere-clothed humanist who dispenses garments and philosophical musings from his Perugian hamlet to other globe traditionally wealthy tech lords like Jeff Bezos and Marc Benioff.) Twitter founder Jack Dorsey, on the other hand, fashioned himself an anti-institution crypto evangelist and no cost-spirited CEO with a closet whole of droopy shorts and trim-fitting lamb-leather-based jackets by Rick Owens.