Pinterest reveals its 175 incoming trends for 2022.
Image: Courtesy of Pinterest
What will be the top trends of 2022? With the end of the year fast approaching, Pinterest is looking ahead to the incoming trends in decoration, fashion, beauty, travel and even cooking. After another year of lockdowns, restrictions and often gloomy news, internet users are looking for originality and color, and they’re certainly not averse to breaking with convention.
With 400 million users worldwide, Pinterest has identified 175 emerging trends that may well shape 2022.
Originality and retro inspirations
When it comes to beauty, watch out for eyelids, teeth and even skin being adorned with jewels in 2022. The platform observed a 145 percent increase in searches for “dermal piercing unique” and a 100 percent increase for “crystal eye makeup.” Similarly, dental jewelry continues to prove popular, with searches up 85 percent. Finally, rhinestone pedicures are emerging as a new trend, with an increase of over 150 percent in searches on Pinterest.
Originality is also on the agenda for nails and hair. Galaxy nail art has seen searches up 115 percent, for example. And hair looks set to go out of the ordinary in 2022, with the mullet making a comeback with searches up 190%. But naturalness is in the spotlight too, it seems, with short natural hairstyles seeing searches increase by 185%.
In fashion, pearls will be adorning women and men alike. Searches for “pearl wedding decorations” have seen an increase of 185 percent in searches, while searches for pearl necklaces for men are up sevenfold on the platform.
After a year filled with gloomy news, color has caught users’ attention with a 140 percent increase in searches for electric blue outfits. On the other hand, goth style is breaking through in an offbeat way, with growing interest in goth pajamas (+185 percent) and baby clothes (+120 percent)!
If originality is the order of the day, the traditional checkerboard pattern looks set to make a comeback just about everywhere, from fingernails (+165percent searches) to checkerboard tile floors (+5x searches). All of which shows a certain level of interest in retro trends among younger generations.
Wellbeing at home
Feeling good at home has never been so important after we all spent so much time there. And post-lockdown trends are still going strong. On Pinterest, users have been searching for Aphrodite-aesthetic wallpaper ideas in droves (+180 percent), while plants continue to be a focus of user interest, with a 175 percent increase in searches for “stair gardens,” and “floral ceiling” searches up threefold.
Internet users are continuing to improve their interiors, with every space in the home becoming a source of inspiration. Searches for luxury laundry room ideas have increased 11x, for example. Home interiors are also being optimized for four-legged friends. Searches for “luxury dog room” have increased by 115 percent, while the “catify your home” trend has seen a fourfold increase in searches on the platform.
Wellness extends to spirituality too, it seems. The question “How to protect your energy” saw searches up by 60%, while searches for “How to raise your vibration” jumped by 145 percent. Aura colors caught the attention of Pinterest users too, with searches up 36x on the platform.
Plus, money issues, another popular topic on social networks like TikTok, form part of the 2022 trends, from investment tips (+195 percent) to financial education (+155 percent).
A taste for travel
While travel may have been limited in 2021, the taste for adventure has not diminished. Searches for the best all-inclusive resorts have doubled, for example. But, most of all, internet users have been getting a taste for escapism thanks to international cuisine. Traditional Norwegian recipes saw a 120 percent increase in searches, while users discovered the Philippines thanks to “authentic” recipes (+35 percent) and Russia with “traditional” food (+3x). Africa is also a source of culinary trends, with traditional South African recipes (+150 percent) and traditional Arabic cuisine (2x).
See all the trends highlighted in the Pinterest Predicts 2022 report.*
* For the purposes of this report, Pinterest analyzed global searches conducted between October 2019 and September 2021.
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