Making on their portfolio of leading D2C makes throughout classes, G.O.A.T Brand Labs has now obtained a 90 {362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} stake in The Label Lifestyle, a greatly renowned, women’s fashion and life style brand name styled by Sussanne Khan, Malaika Arora, and Bipasha Basu.

Established by Preeta Sukhtankar, along with Yashika Punjabee and Sonam Shah, The Label Lifetime caters to the lifestyle savvy 25 several years+ doing work women for all her style and life style wants.

The manufacturer is well-liked in India and the center-east marketplaces and is readily available as a result of its web site, top portals these types of as Myntra, Nykaa, Namshi (UAE), and a standalone retailer in Kolkata.

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Because its start six several years back again, the model has designed a faithful foundation of around 1.2 million buyers and followers. The Label Existence is G.O.A.T Model Labs’ first acquisition in the women’s western have on house and the strategy is to insert several manufacturers in this segment.

“Women’s style and attractiveness are the hottest areas in e-commerce in India, and we have been really eager to receive a robust manufacturer with higher progress opportunity. The Label Everyday living, with its aspirational positioning, an remarkable Style Editors workforce – Sussanne, Malaika & Bipasha, stylish goods, worldwide charm, and a passionate staff is the excellent match. We will scale the brand name exponentially by growing globally and launching new products classes. The purpose is to make it a person of the to start with D2C makes to strike the Rs 500 crore income mark by 2025,” suggests Rishi Vasudev, co-founder, G.O.A.T Manufacturer Labs.

The model currently sells throughout classes like apparel, add-ons, footwear, and household. The designs are to even more establish these groups and expand to types like jewelry, natural beauty, and individual care and lounge have on, amongst other individuals to supply a entire selection of lifestyle solutions.

In a assertion by Design and style Editors Sussanne, Malaika, and Bipasha, they reported, “We have been part of a wonderful journey with The Label Life for the previous few a long time, mentoring and guiding ladies throughout India to be their most design-forward self – even through the pandemic. And now with the G.O.A.T team stepping in, we can finally achieve what we always preferred – a accurate ‘for gals, by women’ achievements story.”

“As the founding team we have constantly thought that although we have the competency to create brand names and have an understanding of design and aspiration, we’ve generally hoped to partner with like-minded men and women who deliver on board scale and strategic ability to support the brand name achieve what it deserves. GBL’s enlargement and aggressive progress strategy definitely verified that they are the correct companions at the appropriate time,” Sonam Shah, founding member – The Label Lifetime, claimed.

Preeta Sukhtankar is shifting from a each day functioning position to an advisory a person with the vision to preserve rising The Label Existence as an inclusive, appropriate go-to life-style brand for urban girls.

The Label Lifetime is the newest addition to the portfolio of D2C brand name acquisitions created by G.O.A.T Manufacturer Labs. This arrives right after a slew of announcements in the latest previous – Pepe Denims Internal Style, women’s Indian don brand name – Abhishti, pet food stuff model – Doggie Dabbas, home improvement brand name – Intelligent Shelter, athletics and physical fitness manufacturer – Hipkoo, youngsters put on brand name – Frangipani, and skincare brand – Neemli Naturals, among many others.

Established in 2021 by Rishi Vasudev, ex-CEO of Lifestyle & Property Centre, and SVP at Flipkart & Myntra Manner, and Rameswar Misra, former co-founder of menswear brand name Turms, G.O.A.T Model Labs is backed by marquee traders like Tiger International, Flipkart Ventures, Mayfield and Nordstar.

(Edited by : Jomy Jos Pullokaran)

To start with Released:  IST