Hanbok, hanok are hip again as fashion brands go traditional

A Massimo Dutti store in Hyundai Department Store’s Pangyo branch is made to resemble the internal courtyard of a hanok, a Korean standard residence. [INDITEX KOREA]

Common Korean tradition is making the most of a haute couture renaissance as worldwide style models incorporate historical components into modern-day manner and keep structure.
 

Spanish attire brand name Massimo Dutti opened a new retail store in Hyundai Division Store’s Pangyo department in Pangyo, Gyeonggi in September. According to Inditex Korea, which operates the manufacturer, the retail store is designed to glance like a hanok, a classic Korean property.

 
A smaller tree and rock yard is placed in the center of the shop, which resembles the inner courtyard of a hanok. Hanoks are crafted in a sq. with an enclosed courtyard in the middle. Massimo Dutti’s physique care products and solutions are displayed in the yard region.
 
Panels with vertical picket strips have been erected around the shop, encouraged by the wood pillars used to establish hanok.
 
“Our retail outlet in Hyundai Section Store’s Pangyo branch portrays our brand name image while showcasing the distinctive truly feel of a regular hanok,” explained a spokesperson for Massimo Dutti.
 
Advertising situations at the retail store also contain standard things. When it opened on Sept. 3, all website visitors ended up provided a handheld admirer produced of hanji, the traditional Korean paper. The very first 100 people today into the shop had been also supplied canvas luggage with a little attraction in the shape of a jeogori, the higher garment of hanbok, the standard Korean gown.
 

Gucci Gaok’s paper bags have traditional Korean norigae hanging from the deal with. [SCREEN CAPTURE]

 
Gucci in June opened a four-story standalone retail outlet named Gucci Gaok in Itaewon, central Seoul. The store’s title gaok draws from the Korean phrase for a conventional property.
 
The creating façade is crafted by artist Park Seung-mo, whose performs appeared in the Oscar-profitable movie “Parasite” (2019), depicting a pine tree forest made of layers of stainless-steel mesh.
 
The style property sells bags, dresses and sneakers influenced by saekdong, a shade mixture of red, yellow, environmentally friendly and blue commonly utilized on hanbok, that are exclusively obtainable at the retailer.
 
When acquiring from Gucci Gaok, buys are place in paper baggage with a norigae hanging from the take care of. A norigae is a standard Korean accessory in which a tassel is hooked up to a small ornament, worn on a woman’s hanbok.
 

Pajamas bought by SPAO in collaboration with hanbok maker Leesle. The clothing are produced to resemble hanbok. [SPAO]

 
The regular Korean gown is largely worn on holiday seasons, but hints of hanbok can now be noticed on the streets of Seoul as organizations put a modern day twist on the conventional wear.
 
SPAO, an clothing brand name of Eland, collaborated with hanbok maker Leesle to start a garments line in June. The selection includes pajamas that are comparable to a hanbok, but with a leading that is lengthier in duration and snug to use. It also consists of a robe resembling durumagi, a Korean traditional overcoat. Prospects can also purchase a key ring attraction that appears like a norigae.
 
“Korean culture is going mainstream, and items and outlets that acquire inspiration from conventional aspects are having interest,” claimed a spokesperson for a manner model. “Brands that place their own one of a kind twist on Korean traditional things will be the types profitable consumers of the younger technology, who want to check out a little something diverse.”

BY BAE JUNG-Received, LEE TAE-HEE [[email protected]]