By 2026, the health, beauty and personal care retail category worldwide would accumulate an additional €259.7bn ($305bn) in sales, driving total category worth to €1.14 trillion ($1.34trn) with just over 50{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} of this growth coming from e-commerce, according to a report from research and data specialist Edge Retail Insight – part of Edge by Ascential.

The Health, Beauty and Personal Care​ June 2021 report indicated that by 2026, 26.8{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} of total global health and beauty sales would come from online shopping and represent €305.2bn ($358.4bn) in sales – up from around 20{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} in 2021 – meaning health and beauty e-commerce was primed to grow three times faster than store-based over the next five years.

In the EMEA region, health and beauty e-commerce was set to grow at a CAGR of 9.4{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} between 2021-2026, versus 3{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} for store-based, and by 2026 e-commerce would account for 18{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} of total health and beauty chain retail sales across the region. Edge Retail Insight said that in growth terms, online would account for over one-third (36{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488}) of sales growth in health and beauty over the next five years in EMEA.

Last year’s Edge Retail Insight had already outlined the rising potential of online health and beauty retail​ that was set to continue further, driven by continued brand and retail innovation in the wake of COVID-19 – a pandemic that had created a ‘pretty big’ impact​ already, according to Florence Wright, senior analyst at Edge by Ascential.

‘A lot of innovation’ from retailers and brands

“We’ve certainly seen a lot of innovation from retailers in this space, particularly in that engagement-discovery stage of the shopper path to purchase,”​ Wright told CosmeticsDesign-Europe.