High-fashion brands boost upscale images with exhibitions

Photography by Lee Dae-sung, a Korean photographer, will be exhibited at Saint Laurent’s SELF 07 task at the Palgak Sq. on Mount Namsan in Seoul from June 9 to 12. [SAINT LAURENT]

 
World-wide trend residences like Saint Laurent and Louis Vuitton are hosting artwork exhibitions to solidify their brand name identification, which is essential for some younger consumers.  
 
Louis Vuitton will be exhibiting its Objets Nomade furnishings collection, whilst Saint Laurent will be exhibiting images in collaboration with worldwide photographers displaying the brand’s main benefit. Concept will maintain an exhibition displaying movies and images manufactured by Korean artists. 
 
France’s Saint Laurent will be hosting an exhibition called Self Challenge – SELF 07 at the Palgak Square on Mount Namsan in Seoul from June 9 to 12.  
 
The SELF project is a series of artworks centered on the concept of self-expression and depicts Saint Laurent’s one of a kind worth by way of the eyes of artists, photographers and filmmakers that were chosen by model creative director Anthony Vaccarello, according to the corporation.  
 
The exhibition in Seoul will be the seventh SELF challenge following its very first in Paris in 2018, and the very first at any time to be hosted in Seoul.  
 
This 12 months, the brand labored with 6 photographers from Magnum Images together with photographers dependent in cities this sort of as Seoul, Tokyo and London.  
 
Lee Dae-sung, a Korean photographer, will be taking part in the undertaking and showcasing his pictures. 
 
Lee has gained the Sony Environment Pictures Awards, 1 of the major competitions in pictures, two times and participated in the Pageant of Mild, an global photography competition based in Argentina.  
 
This yr, the project will be held in Seoul, Paris, London, New York, Tokyo and Shanghai concurrently.

 
Louis Vuitton is presenting Objets Nomades, a journey-encouraged home furniture assortment, in an exhibition held at the SongEun Artwork and Cultural Basis in Gangnam, southern Seoul by June 19.  
 

Louis Vuitton’s journey-impressed home furniture collection Objets Nomades will be exhibited at the SongEun Art and Cultural Foundation in Gangnam, southern Seoul from June 7 to 9. [LOUIS VUITTON]

 
The assortment is centered on home furnishings and objects that could be taken close to through vacation.  
 
The collection also conveys the brand’s origin as Louis Vuitton started out off as a baggage maker.  
 
The Objets Nomades selection, created by some of the world’s most renowned designers, was 1st unveiled at the Structure Miami 2012. For the previous decade, about 60 parts have been included to the collection.
 
However, only a few parts of the selection have been shown at the Louis Vuitton Maison Seoul, a keep positioned in Cheongdam-dong of Gangnam District, southern Seoul, and this is the pretty 1st time that the brand will be keeping a grand exhibition of the selection.  
 
New art parts that have been introduced at Design and style Miami 2021, including Petal Chair by Marcel Wanders studio and the Merengue pouffe by Campana Brothers, can be located at the event.  
 

Petal Chair and armchair produced by Marcel Wanders and Gabriele Chiave will be discovered at the Louis Vuitton’s exhibition of the Objets Nomades selection. [LOUIS VUITTON]

 
Idea, a New York-based up to date vogue label dispersed by Samsung C&T in Korea, will also hold an exhibition with artists in the film and photography industries.
 
The model has been marketing its Be Listened to task every 12 months due to the fact 2019.  
 
This time, the concept of the task is “my goal,” which is in line with the brand’s philosophy, style begins with reason.
 
The exhibition, which will be held at the brand’s flagship store in Hannam-dong, central Seoul until eventually June 30, will show movies and images of Korean movie director Iwa and movie photographer Choi Rala.
 

Theory will keep an exhibition in collaboration with artists in film and photography at its flagship retail outlet in Hannam-dong, central Seoul. [SAMSUNG C&T]

 
Gurus say internet hosting artwork exhibitions is a approach to solidify brand identification.  
 
“Fashion brands are seeking to explicitly exhibit the brand’s identification by means of artwork and society in its place of their goods and services,” explained Oh Su-min, chief researcher at Samsung Manner Institute.  
 
“It is a strategic strategy to expand the assortment of potential customers by giving various material as people these days prioritize experience more than nearly anything.”

BY YOO JI-YOEN, CHO JUNG-WOO [[email protected]]