LONDON–(Business enterprise WIRE)–Prof. Jimmy Choo’s Mayfair based JCA | London Trend Academy hosted its debut London Vogue Week Town Huge MA exhibit that includes 5 new designer business people on the night of Monday alongside JCA’s Designer in Home, Patrick McDowell.

Attendees involved Layton Williams, Ella Eyre, Isabella Charlotta, Chris Grave, Laura Pradelska and Leo Kalyan.

Stephen Smith, Founder and CEO of the JCA responses: Our London Style Week display has been a momentous celebration for us all at the JCA. Given that officially opening our doorways only a single 12 months in the past in September 2021 we have nurtured our initially graduating MA cohort from our household on Hanover Square. Opening our doors to the community just one yr on has been the great moment to celebrate the successes of these hugely gifted designer business owners as they launch their new manufacturers: Dimensions-A, Melissa-Kate, Angels Don Nada, Maryam Orchid and Sophie Park.”

Using position across 3 storeys of the JCA’s Grade II Interval Creating, the exhibit commenced at 6.30pm top to a personal occasion that took place at the Sketch’s glamorous cocktail lounge. Displaying to start with, British Manner Designer Patrick McDowell unveiled his most recent collection Marie Antoinette goes to Liverpool, merging the uncanny planet of Marie Antoinette with his possess Liverpudlian qualifications. Opening the MA Show, Midday Khouri presented her nomadic, inclusive and up-cycled denim brand Angels Have on Nada, followed by Melissa-Kate, who showcased For the Adore of Venus PT.III, the 3rd capsule in a a few-part, year-prolonged sequence which delves into the spirituality, symbolism and conspiracies guiding the planet Venus. Later on, Annabelle Barton presented Measurement-A, a luxury womenswear manufacturer born from the wish for creatively built, luxury outfits that can in good shape a vary of petite women, followed by Sophie Park showcasing the initially assortment of her eponymous plant-primarily based gender-neutral footwear model that fuses whimsical Wes Anderson-esque symmetry with the ambiguous silhouettes observed often in the do the job of Rei Kawakubo.

Patrick McDowell’s collection contains 30 seems to be and attracts from lighter pastel palettes that replicate Marie Antoinette’s desire for youth and femininity and robust daring photographs of yellow and black. In ‘Marie Antoinette goes to Liverpool’ the designer experiments with various proportions of waspy waistlines and bouffant skirts, mixing these typical silhouettes with modern day Liverpudlian twists. The prints from this assortment have been developed from spouse and children pictures of Patrick, his Mom and Grandmother in their childhood a long time, drawing on the element of personal storytelling that is integral to his style and design follow.

Patrick’s present “‘Marie Antoinette goes to Liverpool’ is a deeply individual expression of who I am and where by I occur from. I have doubled down on my sustainable ethos to develop a assortment that embodies peacock dressing for now. Working with astounding components like Taroni silk, Manteco Wool, Tencel and Tencel Luxe has truly given me room to increase my featuring of special emotionally related parts. All the items are built and created right here in London with a minimal carbon footprint in mind. This assortment is a significant action ahead for me as I acquire my manufacturer into this new chapter. In quite a few ways the clearly show title displays my very own journey as a queer doing the job class scouser to ‘The cake’ the affectionate phrase we have offered to the incredible 5 tale Georgian city property at 20 Hanover square exactly where the JCA is situated. Pastel colours and plaster work has been painstakingly restored to its former glory, properly placing the scene for the demonstrate.”

The JCA MA Graduates in Trend Entrepreneurship in Style and design and Model Innovation demonstrating their collections involved:

  • Angels Dress in Nada – an inclusive up-cycled denim brand name, collaborative artwork challenge and experimental celebration room founded by Noon Khouri.

    In Midday Khouri’s phrases, Angels Don Nada “is the new eco-welcoming different, battling the situation of landfills, one garment at a time. Production denim is a person of the most unsustainable methods in the vogue business, but we pride ourselves on difficult societal norms.

  • Melissa Kate – A demi-couture label that mixes themes of Hollywood Glamour, rock’n’roll and spirituality to generate the look of the contemporary pin-up.

    In Melissa-Kate’s text, her label is: “a world wherever the patriarchy does not exist, affected by the energy of the divine feminine vitality by witchcraft and pin-up design and style, hand crafted by a woman for the feminine.”

  • Sizing-A – A uniquely designed label for petite females by Annabelle Barton.

    In Annabelle Barton’s terms, Dimensions-A offers ‘‘innovative, imaginative sets styled purposefully to greatly enhance the ‘anti-fit’ seem. Each garment is solely for petite ladies like myself who have struggled to obtain a luxurious brand that fits our personalized specifications.

  • Sophie Park – a plant dependent, gender-neutral footwear manufacturer bringing a array of revolutionary layouts and strategies to the industry.

    In Sophie Park’s words and phrases, her label pairs: “stylistic originality with demanding ethics” creating it “the fantastic collection for vogue-ahead folks who not only get to for their typical go-to staple sneakers but also appreciate including an avant-garde edge to their type by customising their pieces.”

Mark Eley remarks: “The initial graduating cohort obviously illustrates the range and entrepreneurial ambitions of the programme with all 4 designers showcasing a myriad of artistic small business concepts through their structure observe.”

Just after the demonstrate, Professor Jimmy Choo OBE hosted drinks at the JCA I London Style Academy, where by french champagne by Moët & Chandon and sweets from Fortnum & Mason had been served. Afterwards, VIP visitors and designers had been invited to Sketch’s cocktail lounge to more rejoice the present. Following JCA’s and Patrick McDowell’s motivation to sustainability, Ecologi planted a tree for just about every guest.

– Finishes –


  • JCA x Patrick McDowell x MA Exhibit & Get together took spot on Monday Oct 10th 2022.


JCA | London Trend Academy is a groundbreaking manner faculty and professional incubator launched by Prof. Jimmy Choo OBE and Mr Stephen Smith. It opened its doorways in Mayfair in September 2021 to perform a pivotal job in re-galvanising London’s style group submit-pandemic and has been established as Mayfair’s worldwide hub for all individuals interested in layout and luxury makes. Taking inspiration from and disrupting the boundaries from the likes of the V&A, Royal College or university of Art, Parsons New York and Somerset Property, the facility will be far more than just an academic academy, supplying modern day co-operating areas for style commence-ups, gallery and exhibition area and a calendar of networking and style-centered gatherings.. Since its opening in September 2021, the college has aided many students start their projects, like Melissa-Kate, a Master’s scholar invited to demonstrate at the Northern Manner 7 days, and Scottish mature scholar Paul McCann, who has introduced his label even though in the first-yr of his degree. It residences a selection of skilled designers, together with its Designer in Residence, Patrick McDowell.

Learners and emerging designers can uncover additional info about the JCA by means of its web page at, and through its Instagram cope with, @JCALONDON

ABOUT JCA MA Style Entrepreneurship in Design & Brand name Innovation

The MA Fashion Entrepreneurship in Design and style and Model Innovation has been built with business development as a central distinct element. Students on the course will build them selves as freelancers or micro-SME’s and will be encouraged to create a industrial company from the outset.


Primarily based in London, Patrick started off his career finding out vogue style and design at Central Saint Martins. Whilst learning his craft Patrick labored at Burberry, working below Christopher Bailey right before going on to launch his possess brand name at London Trend 7 days in 2018 with discarded Burberry materials and Swarovski crystals. In 2019 Patrick was nominated by Anna Wintour for the Stella McCartney these days for tomorrow award. In 2020 Patrick grew to become a Graduate Trend 7 days World-wide Ambassador though also receiving a British Fashion Award nomination. At the starting of 2021, he was appointed Sustainability Design and style Director of the Italian womenswear brand Pinko and Sustainability Ambassador for Prof. Jimmy Choo’s newly established JCA London trend academy, transferring his studio into the Academy as Designer in Residence in 2022.

Patrick has been featured in international manner push, such as, WWD, Vogue, Dazed and the Guardian to title a few. He is thought of a Foremost voice on sustainability speaking on numerous global platforms most notably in summer months 2022 at the United Nations Headquarters in New York City and the BFC Institute of good trend yearly assembly. Patrick proceeds to operate throughout the vogue field producing Reimagine collections while pushing the boundaries of what sustainable vogue can be in his individual identify sake collections to cut down fashion’s world-wide impression and supporting his makes a few founding pillars: Folks and the world, Uplift the queer neighborhood, and Assistance Artistic Instruction.


Malaysian born Jimmy Choo grew up in a family of shoe designers. From an early age Choo took an desire in developing wonderful shoes, generating his 1st pair at the age of 11 under his father’s assistance. Immediately after graduating from the London Complex Higher education in 1983, Choo opened his first shop three many years afterwards and subsequently became one of the most profitable shoe designers in the globe. His unique design and stunning patterns become progressively common with superior stop customers like Diana, Princess of Wales. Jimmy Choo sold his share of the business in 2001 and in 2002, Jimmy Choo was honoured with an ‘Order of British Empire’ to recognise his assistance to the fashion business.


Stephen Smith, has much more than 20 years in leadership roles across the general public and private larger schooling sector. For the duration of his job, he has undertaken roles this kind of as Head of College, Dean of Faculty, Vice Principal, Provost, Registrar, Running Director and now CEO. He has labored in significant Metropolitan University’s, specialist College’s of Artwork and Style and design and worldwide instructional institutes of Style. Stephen has labored closely with global, British isles and regional governments to create and supply procedures aiming to create a sustainable creative sector. Threading together Stephen’s occupation is the concentrate on education and its bridge to company.