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A scene from the Netflix primary “Squid Game” (Netflix) |
An annual report jointly released by the Korean Basis for International Cultural Trade and the Ministry of Tradition, Athletics and Tourism, discovered usage of Korean cultural contents rose in all categories — elegance, drama, trend, entertainment display, sport, animation, publication — in 2021.
Some 61.1 p.c of all respondents who explained they enjoyed Korean content material claimed they eaten a lot more Korean dramas, films, amusement Tv set shows and video games in the past year when compared to the prior yr. In the 2020 report, some 58.5 per cent said they eaten a lot more Korean content material over the prior 12 months.
The respondents mentioned on-line platforms had been the primary media by which they eaten K-drama, K-pop and other Television exhibits. Even so, Netflix dominated the streaming of films.
“Online intake of contents has become additional popular, which served as a main component leading to world wide consumption of Korean contents, but this is a consequence that simply cannot be accomplished with out the competitiveness of the information by itself,” Choi Kyung-hee, the head of the investigation workforce at the Korean Basis for Global Cultural Trade, reported.
The report also delivers an insight into how Korean cultural content material has been perceived more than the past quite a few a long time. When requested what will come to thoughts when contemplating about Korea, 14 per cent of of the respondents stated K-pop topped their checklist. That was adopted by Korean food stuff (11.4{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488}), K-dramas (7.5{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488}), Korean superstars (7.{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488}) and IT manufacturers/items (6.85{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488}). In the earlier survey in 2020, IT makes/merchandise rated 3rd even though K-drama came in fifth. Prior to 2017, Korean War or North Korea have been nearly usually provided in the prime five responses to the same issue. The once-a-year report commenced in 2012.
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BTS(HYBE Enjoyment) |
Amongst the lots of K-pop artists, BTS, which has been the most well known songs team in the earlier 5 years, continued to prove undefeatable. Some 26.7 percent of the respondents stated BTS is their favored, while 10.4 {362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} picked Blackpink.
The most enjoyed drama was Netflix first “Squid Game,” backed by 21.2 percent of the 4,850 Korean drama admirers, followed by “Crash Landing on You” with 2.2 {362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488}.
Alongside with the rallying of Hallyu, anti-hallyu sentiment also rose by 6.3 proportion details from the previous yr to achieve 30.7 p.c. A person of the most important good reasons for the negative sentiment, the respondents claimed, is the “excessive commercialization” of Korean cultural information. The respondents also cited the have to have to defend their country’s cultural products towards Korean cultural articles as a purpose for anti-hallyu sentiment.
This year’s report surveyed 8,500 men and women in 18 countries — China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, the US, Brazil, Argentina, France, the British isles, Russia, Turkey, the United Arab Emirates and South Africa between Nov. 5 and Dec. 8 previous calendar year. ([email protected])