Known for her clever combine of primary illustrations and prints, South Korean style designer Eunae Cho from label Ti:baeg (pronounced: tea-bag), needs to incorporate touches of lightness and colour to women’s wardrobes.

“Ti:baeg was released in 2011 as a t-shirt job, and debuted as a Era Upcoming designer at F/W Seoul Manner Week in 2013, demonstrating off its exceptional graphic intimate glance,” points out founder and designer Eunae Cho. 

Asian fashion Korean fashion brand Tibaeg EUNAE
Designer Eunae Cho

“The notion began with a tea that I like. I also like to brew tea leaves and consume them, but only when a tea bag that can be liked simply is place in the water, can the scent and color distribute out and make that wonderful tea. 

“I hope my apparel are the exact. Each season, they introduce a new collection with a various topic, but they pursue the natural beauty of ‘Ti:baeg’ that is accomplished only when they are worn like tea baggage, and dresses then make the wearer stand out.

“I want our consumers to be able to express their attractiveness, healthily and joyfully by putting on Ti:baeg. I want to make layouts that make the wearer satisfied, and additional beautiful.”

Uniquely innovative materials

The model is acknowledged for its distinctive prints that Eunae styles herself primarily based on her illustrations. She suggests that she is influenced by “everything I enjoy and touch”. 

“Everything that talks about the value, that connects tradition and the existing, things that continue being unchanged and wonderful above a long time, and items that are thought of beautiful are vital motorists of our design and style,” claims Eunae.

Asian fashion Korean fashion brand Tibaeg 3

“And the stories about the points I love and the people I like also develop into an crucial Inspiration for the manufacturer. Whatever the theme is, absolutely everyone who ordeals it will feel heat and love.”

A different 1 of Ti:baeg’s one of a kind factors is the use of transparency in the fabrics Eunae will work with. In accordance to Eunae these sorts of fabrics have a hyperlink to Korean common clothes.

My favorite piece is the ‘Floral Jumper’, an organza jumper with flower embroidery, from the SS18 selection was revealed on the runway at Paris Manner 7 days, correct right after I gave beginning to my daughter.

I developed it happily with the feeling of a new starting and it was the most beloved piece from that selection.

Eunae Cho

“I like the texture of organza. It is a very common-like product reminiscent of regular Hanbok but I come across it pleasurable to unravel it [and redesign it in a] contemporary and contemporary everyday method,” she clarifies. 

“And I like the layering of the lining collar under the sheer substance and the subtly overlapping color. Like the colour of tea, it changes above time and with light-weight. I feel it’s not a standardised content, but a unique materials that would make the design lively and dreamy.”

The hyperlink to her Korean heritage carries on in the way Eunae incorporates more gildings and components into her items.

“The resources and decorations are all produced in Korea. Motifs are made by drawing or planning by me, and attractive samples are made by hand, but the majority of the products are typically manufactured by other people’s fingers or mechanical procedures. The Ti:baeg prints are also manufactured by me and are exceptional to Ti:baeg.”

Obligation for the future era

Any individual concerned in the manner business is aware of the challenges bordering sustainability and moral production and about-usage. Eunae is informed of this, and the irony of getting a fashion brand.

“I imagine it is ironic to chat about sustainability in the market of vogue, but it is apparent that attempts must be designed. I have a responsibility toward the subsequent technology and I have an understanding of women’s motivation to look wonderful and make apparel that can be appreciated for a lengthy time,” Eunae describes. “[Fashion] is not just for a year, it can be beloved for a lengthy time and it must be about making apparel of fantastic high-quality.”

“In addition, Ti:baeg has been utilizing recycled polyester due to the fact the 2019 S/S time, and now twe are especially utilizing the agent signature Mikado items that are licensed recycled polyester. For leather and fur I also use vegan elements in Ti:baeg, and the dyes I use are also eco-pleasant dyes. [When our brand] acquired the 2020 Brand name Excellent Awards it was also awarded in recognition of our sustainability attempts,” states Eunae.

“Increasingly, quite a few elements are becoming adjusted to eco-welcoming ones, and we are paying interest not only to apparel but also to tags and packaging materials. I consider sustainable manner is not a advertising and marketing challenge, but something that all brand names really should actually attempt for.”

“Ti:baeg is not a quickly vogue enterprise that can no lengthier be worn [only in a particular] time, burning absent final season’s stock or promoting it off at a big cut price price. We deliver the proper quantity of solutions for the time and forecast desire,” Eunae points out. 

“Fashion manufacturers by natural means develop new merchandise every year in accordance to the development, but the kinds we generate can be enjoyed for a extensive time irrespective of the time and are attractive and simple so that they can be utilised in various approaches.”

You can shop Ti:baeg on the net at

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