In a move aimed to revitalise the popularity and eyesight of Korean trend, Seoul Style 7 days and British Manner Council (BFC) came jointly in a partnership that brought top Korean designers to the London Fashion Week (LFW) stage.

The partnership is part of BFC’s mission to endorse programmes dedicated to the nourishing of climbing designers. Labels involved in the collaboration in addition obtained guidance from Seoul city to enable participation in equally the Seoul and London Fashion 7 days situations.

Ready-to-have on label Bmuet(te) and best Seoul layout residence LIE equally presented digital runways for the LFW reveals, presenting their individual consider on actuality by the use of manner.

Impression: SFW, Bmuet(te)

The design duo Byungmun Search engine optimisation and Jina Um, behind Bmuet(te), drew influence from the two the key cities in their SS22 selection, with appears encouraged by the punk revolution with a luxurious twist. Androgynous types, voluminous attire and structural patterns set the tone for the assortment, bringing a unique interpretation of the British isles punk scene to the runway.

LIE, led by esteemed creative director Lee Chung-chung, aimed to immediate viewers absent from the suffering of the pandemic and take them to the ‘Belle Époque’ of Seoul. Feminine tailoring and dynamic cuts aimed to seize the infamous French period, forming what the designer saw as a way to “reflect the assurance of gorgeous women”.

Image: SFW, LIE

“The exchange with this year’s London Trend 7 days is an option for our designers who grew up in Seoul to step into the intercontinental phase, notify the competitiveness of Seoul’s trend business, and to have their potentials evaluated,” explained a consultant for Seoul metropolis, in a release.

They extra: “We are selling exchanges with not only London Style 7 days, but also Paris and Milan Vogue 7 days. We will do our ideal to elevate the popularity of K-vogue, revitalise the domestic fashion market, and enrich the competitiveness of Seoul as a town via the forthcoming SS22 Seoul Vogue 7 days.”

Graphic: SFW, LIE

Seoul Fashion 7 days SS22 is set to go forward as a 100 percent digital creation on Oct 7 to 15, with shows held at main historic vacationer attractions and palaces about the metropolis, which include Gyeongbokgung. K-pop star Kai has been picked as the event’s ambassador and is showcased in a selection of similar campaigns.

Like LFW, the Korean occasion will also be generating use of the social media platform TikTok in a initial-time implementation. The platform will be used for a amount of material pieces, together with guiding the scenes videos. Through LFW, TikTok and BFC offered a round-up of emerging designers in a showcase presented alongside electronic workshops and panel discussions. The involvement of the system allows obtain to the app’s a single billion international users, therefore growing an event’s get to.

Picture: SFW, LIE