K.H. Lee might have finished in a tie for 25th location at the CJ Cup, but at the similar event he did regulate to best the golfing world’s leaderboard in a group he had teased in interviews as staying a job aim.
When Lee, who notched his initial tour earn earlier this yr at the AT&T Byron Nelson, strode up to the Summit Club’s driving assortment, he did a double consider when he discovered his hitting bay nameplate read “Sexiest Golfer.” Using the prank in stride, Lee laughed it off and then commenced to just take his vest off pretending that a striptease was in purchase to go along with the acceptance of his new title.
The mock indecent publicity was an interest-grabbing instant for JDX whose emblem, festooned on Lee’s reversible down vest and extended sleeve polo underneath, obtained extra play. Speaking of opportune merchandise placement, Lee was the impetus for affixing an enlarged JDX brand on tour players’ appropriate glute. That cheeky selection possible performed a function in propelling pants, shorts and skorts to the best of JDX’s product sales leaderboard.
“What has done the ideal for us right here in the U.S. has been our bottoms in each men’s and women’s,” Dwight Hansen, JDX America’s national income supervisor, says.
“We have just the proper blend of spandex and polyblend that doesn’t make you experience like you are carrying a Sansabelt from the 1970s and 80s,” Hansen adds when also extolling the wrinkle-totally free houses of their proprietary lightweight effectiveness fabric.
While the brand name has done very small in the way of common marketing, JDX’s crew of sponsored athletes led by Sungjae Im, the Jutanugarn sisters, and Charley Hull have accrued 6 wins in 2021. In addition to the top tier excursions, JDX also have a strong presence on the KPGA and KLPGA. Escalating that athlete roster to maximize publicity will carry on to be a precedence likely forward. They not long ago signed up-and-comer Greta Voelker who played higher education golfing at the University of Texas.
“At the CJ Cup we experienced more than one American participant inquire about putting on our product in 2022,” Hansen says.
In Korea, JDX is a nicely-recognised manufacturer with 370 garments stores and posts around $150 million a yr in income quantity but they’ve just gotten the ball rolling in the U.S. industry. The manufacturer released stateside in 2020 and is now distributed largely in pro shops as properly as select specialty shops like Edwin Watts and Roger Dunn Golfing Retailers with 20% of their profits coming by means of direct-to-buyer purchases.
At present all-around 450 outlets in The usa have JDX with on-study course retail accounting for the wide bulk. They task that determine to swell to around 1000 stores in 2022 coinciding with a tripling of the SKUs in their solution line.
In accordance to an Allied Market Exploration report, the worldwide golf clothes market measurement was valued at $834.1 million in 2020 and is projected to increase at a 6% once-a-year progress price for the subsequent 10 years.
“We imagine that the golfing apparel market will keep on its swift advancement by 2030 and beyond due to a broad wide variety of trendy and purposeful product groups getting introduced into the marketplace in new decades. JDX is poised to be a international leader in this regard,” JDX The united states CEO Timothy Chae says.
“3-4% is a acceptable aspiration for JDX The usa,” Chae provides when asked about his company’s sector penetration aim.
America’s appetite for consuming Korean tradition has never been bigger. In addition to the enduring achievement of boy band BTS, the movies Parasite and Minari scooped up Oscars in successive a long time and Netflix’s
“We are viewing the starting of what we really feel is a correct style for the tradition. Now more than ever, whether or not it be in the arts or tunes like K-pop to outfits and meals. Corporations like Bibigo are building substantial inroads right here in the U.S. There has hardly ever been a better time,” Hansen suggests.