From K-pop bands to Korean dramas and 10-move Korean skincare regimens, Korean lifestyle has brought on a significant stir during many industries.
Hallyu, the Korean wave, has now washed above the fashion industry bringing mega new music and movie stars to the front of some of the world’s most magnificent large-conclusion style properties.
This month Louis Vuitton announced South Korean actress Ho Yeon Jung as their new global Maison Ambassador.
If you do not know who Jung is then you clearly have not observed one particular of the most common and talked about Netflix series correct now, The Squid Activity.
Nonetheless her purpose in the thriller series is not what bagged her the title of Maison Ambassador.
Having very first graced the runway for Louis Vuitton for Spring-Summer 2017, she continued to embody the Maison by manner reveals and the Pre-Fall 2017 completely ready-to-dress in campaign.
“I quickly fell in like with Ho Yeon’s good expertise and amazing individuality, and I am wanting ahead to beginning this new chapter of the journey we began at Louis Vuitton a handful of several years ago,” explained Nicolas Ghesquière, Louis Vuitton’s creative director of women’s collections.
“It is an honour to start my acting profession with Louis Vuitton, the brand I have modelled for. I look forward to all the times with Louis Vuitton as a international ambassador” provides Jung.
Right after winning the Asian Star Award at the Asian Design Awards in 2019, Jung walked for several world style manufacturers.
The Squid Video game star isn’t the only Korean celeb Louis Vuitton has signed up.
In the most popular K-Pop boy band, BTS has swept the earth with excitement and buzz as they have been appointed the ambassadors for Louis Vuitton.
In April, the members of popular boy band turned Vuitton home ambassadors and in July Virgil Abloh, Louis Vuitton menswear designer, astonished the earth with the release of a spin-off trend film focused to his tumble/winter season 2021 selection and modelled by the associates of the world’s most significant boy band.
The females from the all-female popgroup, Blackpink, are not stranger to luxury style and lifestyle makes.
Chanel has labored with band member Jennie Kim due to the fact the beginning of her music career and she a short while ago starred in the new Calvin Klein marketing campaign as its new ambassador for the Heron Preston for Calvin Klein assortment.
Other Blackpink member, Rosé, started off her collaboration with Saint Laurent in 2019 and has been showcased in various strategies. Quickly right after her Saint Laurent function, she was appointed the new world-wide ambassador of Tiffany & Co.
Lisa, the group’s dancer and rapper was just lately appointed ambassador for Bvlgari and has appeared in a number of campaigns by the jewelry house.