Women’s leading manner retailer launches inaugural bra donation campaign in partnership with I Support the Girls

DULUTH, Minn., Jan. 5, 2023 /PRNewswire/ — Main women’s style retailer, Maurices is launching its inaugural bra travel in partnership with countrywide nonprofit corporation I Assist the Ladies to aid acquire and distribute bras, making it possible for ladies who are survivors of domestic violence or human trafficking, or are going through homelessness or distress to stand tall with dignity. This partnership proceeds to travel Maurices’ bigger purpose to make a favourable distinction in the life of women of all ages who are the coronary heart of their hometowns.

The deficiency of bras and hygiene solutions is an concern in every single local community and just one that is not normally talked about owing to the taboo mother nature of women’s intimates and menstruation. The act of wearing a bra presents women the self esteem to utilize for careers, manage work, and builds self-esteem.

“We acquired that bras are the most required, however the very least donated clothing item, so we needed to soar into motion and do our section to support,” reported Laura Sieger, Main Advertising and marketing Officer of Maurices. “As a business with the interest of females at heart, Maurices is proud to husband or wife with I Help the Women, so no lady has to decide on involving obtaining a incredibly hot food or getting a bra to support herself.”

From January 5 by January 31, Maurices’ clients can donate a new or gently worn bra to any of its almost 900 locations throughout the U.S. and obtain a $5 coupon off the order of a new bra from the brand name.

In addition, Maurices will be donating $10,000 to I Help the Ladies. Buyers can also donate right to I Assistance the Girls for the duration of checkout at any Maurices’ store throughout the U.S amongst January 5 – 31.

“We are thrilled Maurices has decided on to partner with us to assist ladies in their hometowns,” mentioned Dana Marlowe, CEO of I Guidance the Girls. “I’ve seen firsthand how a carefully worn or new bra can build self-assurance and self-esteem to women in need.”

In an effort to additional help their mission, Maurices will also be partnering with micro and macro woman influencers to educate their enthusiast foundation and share Maurices’ bra donation initiative, because there is nothing at all more highly effective than females supporting girls.

Any variety and size of gently worn or new bra is welcome and desired. To understand extra about the partnership with I Guidance the Ladies, take a look at any Maurices locale across the U.S.

About Maurices

Maurices is a leading women’s style brand offering sizing-inclusive outfits that celebrates sense excellent manner for actual life™. Providing functional, inexpensive styles that take her from day to night time, maurices is a destination for denim, knit tops, loungewear, intimates, and add-ons, together with dressy collections. Acknowledged for its pleasurable and friendly service and reliable stylists, Maurices presents a heat welcoming expertise in suppliers, and is guided by its larger objective of building a beneficial change in the life of women of all ages who are the coronary heart of its hometowns. Maurices operates 900 shops in hometowns across the U.S. and Canada and delivers even a lot more to adore at maurices.com with additional classes, sizes, and shades.

For much more information, be sure to pay a visit to www.maurices.com. Hook up with maurices on Fb (www.facebook.com/maurices), Instagram (www.instagram.com/maurices), TikTok (www.tiktok.com/@officialmaurices) and LinkedIn (www.linkedin.com/organization/maurices).

About I Assist the Girls

I Support THE Ladies (ISTG) is a 501(c)3 not-for-income corporation that collects and distributes donations of new and carefully used bras and female merchandise to ladies and girls in require. Due to the fact 2015, I Support the Women has donated far more than 21 million bras, underwear, menstrual merchandise, and toiletries throughout our 4,200 vetted social support organizations. ISTG has served additional than 1.8 million women, ladies, and folx more than the previous 8 a long time via corporations such as homeless and domestic violence shelters, reduced-cash flow universities, foods banking companies, and LGBTQ+ centers. ISTG has seven modern programs to deal with the exceptional wants of many populations. Visit www.isupportthegirls.org for far more info.

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