Ideal identified for its omega-3 fish oils, Nordic Naturals is introducing a new line to support pores and skin wellness below the name Nordic Elegance.

“Consumers recognize the electrical power of mother nature to aid their skin well being and are looking for carefully sourced elements from models they believe in will supply terrific results,”​ claimed Jackie Ullman, Nordic Naturals Brand Supervisor.

“We made this line in reaction to consumer desire for merchandise that in a natural way nourish and revitalize pores and skin and see these as the to start with of several in the Nordic Magnificence Line.”

The new line is available immediate to people through the company’s web-site, as perfectly as by way of pick on the internet merchants. National retail distribution envisioned in drop, explained the enterprise.

Ullman instructed NutraIngrediens-Usa that whilst the brand did introduce maritime collagen four yrs back as a stand-on your own skin health and fitness product or service, the added new merchandise mark an formal foray into the attractiveness current market.

Expansion figures underline significance of market

The relevance of the categories is backed up by the considerable development remaining witnessed in the market place.

“Collagen is a $600 million category, with the group expanding +24{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} YOY in-store, and +63{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} YOY on Amazon,” ​said Ullman. In addition, “beauty and getting old health supplements are a developing $5.7 million category and are up +24{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} YOY in-store.”

To date, the line includes 4 goods:

1. Nordic Attractiveness Collagen Peptides features bioactive variety I and III collagen peptides from pasture-lifted, grass-fed cows that can be added to sizzling or chilly drinks. The 10.6-ounce jar retails for an SRP of $37.95.