With the exit from skinny denims accelerating promptly publish-pandemic, there has been a assortment of leg styles trending as well as heavier, less extend and non-extend denim getting attractiveness. With that, the trend cycle that Pacsun has witnessed arise is “nearly anything goes” denim, and the retailer is voicing this to their audiences all through the #MyDenimStory campaign, encouraging their community to engage in telling their own denim stories.
“The earlier has presented inspiration for our new denim collection’s suits and models. Every thing previous is new yet again, particularly to our Gen Z shopper, who delivers relevancy to traits by social media sharing, and we are encouraging them to get innovative with self-expression by way of their trend options,” reported Brieane (Brie Olson), President at Pacsun.
Content material creators and brand ambassadors joining Pacsun for the marketing campaign involve Amelie Zilber (@AmelieZilber), Charlotte Briar D’Alessio (@CharlotteDAlessio), Gaëlle Lily Ames (@gigibearrrr), Kat (@WhoIsKat), Malik (@_malikanderson_), Peter Dupont (@peter_dupont), Tyler (@zaptyler) , Travis (@YungTaco), who can be viewed sporting the hottest from Pacsun, like reduced increase to mid increase, flare, bootcut, cargo, balloon, straight, mother, comfortable and more. All creators had been concerned in styling the marketing campaign and their particular person denim seems to be as aspect of the #MyDenimStory group.
“By this campaign, we wanted to build new kinds that permit our consumers to channel the ideal versions of on their own. Denim is so functional, and it can be amazing to see how folks specific their temper and embrace their identity with distinct matches and styling,” ongoing Olson. “As a top retailer at the forefront of digital and electronic relevancy, it was important for us to include mixed actuality and cyberculture so that our neighborhood, who definitely worth their actual physical and digital identities, could engage with the campaign and denim past the IRL factor.”
With continued expenditure in digital and leveraging hybrid IRL and Virtual experiences, Pacsun is positioning alone as the go-to denim vacation spot and launching the marketing campaign simultaneously in both of those the physical and electronic worlds. Just about every Pacsun retail location will have denim themed decor in the course of and window shows showcasing marketing campaign talent and imagery. Choose merchants will also attribute outstanding Bear sculptures, intended and manufactured fully out of recycled denim, which deliberately ties in with a standalone commemorative NFT.
Digital and social media will be the catalyst for emerging denim trends, as Pacsun and its individuals share their life and adore for denim throughout social media platforms. Pacsun will present amplification of their neighborhood voices in #MyDenimStory on Instagram, TikTok, Snapchat, Twitter and Discord, and will share the #MyDenimStory of their creators, manufacturer ambassadors, staff and buyers. Pacsun will also be partnering with DRESSX to launch a virtual try-on practical experience featuring prime denim kinds and combine the campaign into its present Metaverse initiatives with an all-new Denim Shop in PACWORLD on Roblox, new Pac Mall Rat NFT denim mini-collection with unlockable content material, and the stand-alone NFT.
In aid of the launch, an unique and interactive Tumble celebration will be hosted at Pacsun’s SoHo Flagship retailer afterwards this month with guest influencers, expertise and performances. The occasion will be livestreamed on Pacsun’s social channels and feature denim embroidery stations, a photobooth, NFT bidding possibilities, and significantly additional.
Pacun’s label for its youngest purchaser, Pacsun Little ones, will highlight new denim, fleece, jackets, sneakers and additional, for back again-to-faculty staples. Pick out retailers like Mall of The us, Brea, and Cerritos, will give activities to get kids completely ready for the university year, like hosted livestreams and much more!
Marketing campaign illustrations or photos and videos can be accessed right here.
Pacsun is a leading specialty retailer presenting a cross segment of emerging models and trending fashion via the lens of youth tradition. All over the up to date, streetwear and lively way of living marketplaces, Pacsun partners with the greatest models to provide curated collections, exceptional and unique merchandise, and innovative collaborations on every single degree. Started in 1980, Newport, CA. Curated in Los Angeles. Adhere to @pacsun on Instagram, Twitter, Facebook and TikTok.