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The 2000s trend resurgence is almost everywhere you transform — on purple carpets, Tv set displays, TikTok feeds, runways. And no 1 embodies the essence of noughties model extra than Paris Hilton. Her meteoric rise to fame was viewed as a sign of the instances Hilton’s catchphrases, paparazzi pics, and about-the-major style were all emblematic of the era. From her velour tracksuit collection to her dangerously-very low-rise jeans, Hilton owned the definitive 2000s-period wardrobe — and now she’s looking back again with a one-working day pop-up shop with Klarna termed “House of Y2K.” Debuting in Los Angeles, CA, on Friday, Feb. 24, the 3-ground activation will examine the evolution of 2000s shopping developments. It was influenced, in aspect, by Klarna’s December 2022 study of 1,000 persons in the US throughout Gen Z, Millennials, Gen X, and Boomers, exactly where 45{362bf5cdc35eddfb2532d3c23e83b41deb229c4410d15cb1127c60150cbd4488} of respondents mentioned that vogue was much greater back in the Y2K period.

The pop-up is centered all over Hilton’s signature seems to be from the decade. “It was challenging to slender it down to a couple outfits for the pop-up considering the fact that there were being so quite a few exciting seems to be from that era with unbelievable reminiscences hooked up to them,” the 42-12 months-previous media personality tells POPSUGAR, “like the legendary silver chainmail gown I wore to my 21st birthday party or the denim mini skirt I wore in ‘The Very simple Life’ season one promo with Nicole [Richie].”

The pop-up store also coincides with the start of a minimal-version tracksuit with net proceeds going to Hilton’s nonprofit 11:11 Media Impact, a charitable business created to protect women’s and kid’s legal rights worldwide. “The velour tracksuit is so iconically Y2K, and due to the fact the marketing campaign is about how Klarna has assisted browsing evolve, we also needed to launch an upgraded variation of the tracksuit,” Hilton points out. “Because the 2000s ended up all about hoping new kinds and playing with manner, we had to include tons of sparkles for a main assertion piece. Loves it.”

Hilton suggests the tracksuit is the 2000s-impressed type she wears most given that welcoming her initially little one. “I’ve been investing a large amount of time in my beloved staple that doubles as the most comfortable outfit in my closet — velour tracksuits,” she reveals.

Forward, Hilton talks to POPSUGAR about her most loved 2000s fashion developments, the reminiscences attached to her “Residence of Y2K” outfits, and what she hopes to pass down to her son. Read through on for our full job interview and hold scrolling to shop the new Paris Hilton x Klarna tracksuit.