NEW YORK–(Enterprise WIRE)–In honor of Mental Health Consciousness Thirty day period (Could), international natural beauty manufacturer, Revlon and psychological well being platform, Serious, are increasing recognition about the great importance of psychological and psychological wellbeing. The True x Revlon initiative will assistance give accessibility to Real’s cost-effective, simple-to-use tools and methods in get to help make caring for one’s mental overall health a schedule follow.

The campaign, “Caring For Your Psychological Wellness Is Gorgeous,” highlights the intersection of elegance and mental well being. This marketing campaign will rejoice the constructive impacts attractiveness and wellness can have on mental well being, these types of as self-expression and self-comforting rituals. It also unpacks the approaches traditional natural beauty expectations can negatively impact psychological well being. Real’s accredited therapists will present educational resources to go over issues associated to magnificence and mental wellness. Masking themes like owning a much healthier partnership with social media or training young children that splendor is not one particular-dimensions-suits-all, these resources will be shared through editorial written content and social media.

“The intersection of beauty and mental health and fitness is complex. Beauty can be an essential section of self-care and self-expression for some, though particular attractiveness specifications and messaging can have a destructive affect on mental well being for other folks,” suggests Ariela Safira, Founder and CEO of Genuine. “We’re proud to perform with Revlon to explore the relationship amongst mental overall health and elegance, while also providing a system to support.”

As part of this initiative, Revlon will be presenting a calendar year-long Serious membership to 300 U.S. dependent staff. In addition, as of May 1, buyers can scan the QR code uncovered on a single of the co-branded Serious x Revlon shows in about 7,000 CVS, Ceremony-Support, and regional mass retail outlets throughout the nation to acquire 1 month totally free of charge when getting a regular monthly membership or receive 3 months absolutely free when acquiring a six-month membership. Consumers also can indication up by traveling to

Chandra Coleman, Standard Supervisor of Revlon Brand name, explained, “Revlon’s amplification of True enables us to convey larger recognition of the great importance of psychological wellness to customers across the nation. We hope that this new campaign, coupled with Real’s approachable and easy to use assistance, will help come across the attractiveness in eliminating some of the boundaries and stigma all-around searching for info on mental health.”

To aid this marketing campaign, Revlon World-wide Manufacturer Ambassador, Supermodel and Entrepreneur, Ashley Graham, together with Revlon Manufacturer Partner, Writer, Fitness Instructor, Tunde Oyeneyin, will host an distinctive panel at Real’s studio the place they will explore all factors mental health and fitness and beauty. During the thirty day period, considerate suggestions and specialist insights all around psychological health and magnificence will also be shared across Revlon and Real’s social channels as a way to assist people who are in require, and to assistance destigmatize mental well being troubles.

Revlon will also make a charitable donation to monetarily guidance Mental Wellbeing The usa (MHA) in partnership with Walgreen’s later this month.

For extra information about Actual, be sure to check out on the net at or on Instagram @joinreal.

For extra details about Revlon, you should visit online at or on Instagram @revlon.

ABOUT Authentic

Nixing appointments, Real’s special and powerful services gives members with significant high-quality care at a reduce cost place (for just $13 a thirty day period!) – at any time, any place. Outside the house the regular 1:1 remedy product, the regular monthly membership supplies a suite of on-demand from customers, digital tools for some of the most usually felt interior-struggles. Designed to hold up with any way of living, associates do the job by way of the app’s Pathways, obtainable for obtain in the Apple and Google Play outlets, accessing audio-dependent and interactive therapist-designed courses for:

  • Obtaining to Know Oneself
  • Meeting Your Body Wherever It’s At
  • Working With Your Despair Within and Out
  • Navigating Adult Friendships
  • Communicating Like a Damn Superior Spouse
  • WTF Am I Accomplishing With My Career
  • What to Do With All This Stress and anxiety
  • How to (Definitely) Sense


An legendary American elegance manufacturer, Revlon was established in 1932 with innovative opaque nail enamel. These days the model is regarded as global magnificence chief, innovator and shade expert, featuring consumers in extra than 150 nations around the world a array of high good quality coloration cosmetics, below primary franchises which include ColorStay, Super Lustrous, Revlon Extremely High definition and PhotoReady Candid. The brand has a rich heritage in hair coloration and treatment, which includes ColorSilk, the range one purchaser hair color manufacturer in the US*. Revlon also presents a vast array of applications for magnificence and nail. Revlon serves skilled hair stylists and colorists with the Revlon Skilled line, presenting hair coloration, hair care and styling items underneath the Revlonissimo, UniqOne, and Equave franchises. Revlon Skilled also supplies reducing edge instruction to aid salon professionals around the globe remodel their clients to glance their incredibly ideal. With a very long-standing determination to women’s progress, overall health and nicely-remaining, the model has background of boosting resources and consciousness for women’s problems through signature programs like the Revlon Run Walk and The Revlon Million Dollar Problem.