Selena Gomez shares ‘open letter’ to her Rare Beauty team praising them for their dedication to raising $100M for mental health in the next 10 years










Selena Gomez penned a heartfelt letter praising her Rare Beauty team for successfully winning over ‘skeptics who doubted their commitment.’

Speaking of her mission-driven beauty brand’s goal to raise $100 million for mental health in the next 10 years, the 29-year-old Grammy nominee listed a number of her staff’s philanthropic contributions over the past year.  

The Only Murders in the Building star began her full page ad in Sunday’s issue of The New York Times by saying she spent the holidays reflecting on all that her company has ‘accomplished’ and their exciting 2022 plans. 

Proud: Selena Gomez penned a heartfelt letter praising her Rare Beauty team for successfully winning over ‘skeptics who doubted their commitment’

‘I want to thank you for all your hard work in making the brand such a beloved part of out community. None of it would have been possible with you,’ she wrote to her employees. 

She continued: ‘My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness—something that has been desperately needed in the beauty space.’

‘The heart of this brand is in recognizing that we’re not meant to look a certain way, and that we’re all unique and different and that’s something that should be celebrated,’ Gomez added.  

Goal-oriented: Speaking of her mission-driven beauty brand's goal to raise $100 million for mental health in the next 10 years, the 29-year-old singer listed a number of her staff's philanthropic contributions over the past year

Goal-oriented: Speaking of her mission-driven beauty brand’s goal to raise $100 million for mental health in the next 10 years, the 29-year-old singer listed a number of her staff’s philanthropic contributions over the past year

Wow: The Only Murders in the Building star began her full page ad in The New York Times by saying she spent holiday break reflecting on all her company as 'accomplished' and their exciting 2022 plans

Wow: The Only Murders in the Building star began her full page ad in The New York Times by saying she spent holiday break reflecting on all her company as ‘accomplished’ and their exciting 2022 plans

The former Disney Channel star noted she ‘knew’ when she founded the brand they ‘need to win over skeptics who doubted’ their commitment to deliver great products with an authentic mission.’

Since launching in September 2020, the beauty mogul said she feels she and her team have built a brand that delivers on that commitment.

‘Just this past year, we donated $1.2M to 8 grantees,’ the performer raved. ‘We also launched #MentalHealth1010, a campaign to rally the philanthropic community around mental health in schools, raising 68,000 signatures and $400,000 in support.’

'I want to thank you for all your hard work in making the brand such a beloved part of out community

‘I want to thank you for all your hard work in making the brand such a beloved part of out community

'It would be an understatemnt for me to say I'm proud of my Rare Beauty team and what we have accomplished so far. Love you guys!' she gushed on her Instagram Story

‘It would be an understatemnt for me to say I’m proud of my Rare Beauty team and what we have accomplished so far. Love you guys!’ she gushed on her Instagram Story

Gomez went on to explain she chose to release this statement in the New York Times because she wanted ‘everyone’ to see what they have achieved.

‘Rare Beauty is so much more than one person. It’s more more than makeup, even’ the Wizards of Waverly Place alum concluded. ‘It’s us. And while we are still a young brand and we have a long way to go to achieve all our goals, I couldn’t be prouder of how far we’ve come so far.’

She shared photos of herself holding a copy of the letter as she lounged in a beige sweatsuit at home next to her beloved dog Daisy, who she adopted in March 2020 amid the COVID-19 pandemic.  

'Just this past year, we donated $1.2M to 8 grantees,' the performer raved. 'We also launched #MentalHealth1010, a campaign to rally the philanthropic community around mental health in schools, raising 68,000 signatures and $400,000 in support'

‘Just this past year, we donated $1.2M to 8 grantees,’ the performer raved. ‘We also launched #MentalHealth1010, a campaign to rally the philanthropic community around mental health in schools, raising 68,000 signatures and $400,000 in support’

Last June, during In an interview with the Daily Telegraph, the star revealed that her line of cosmetics and makeup is actually about fighting unrealistic beauty standards and raising awareness around mental health.

‘Society constantly tells us that we’re not enough, [so] I wanted to start a brand to challenge and eliminate that pressure – to change the conversation,’ she told readers.

‘I saw from personal experience how these impossible beauty standards were having such an effect on my mental health and I know a lot of people who felt the same way,’ she divulged.  

Mental health advocate: Last June, during In an interview with the Daily Telegraph, the star revealed that her line of cosmetics and makeup is actually about fighting unrealistic beauty standards and raising awareness around mental health

Mental health advocate: Last June, during In an interview with the Daily Telegraph, the star revealed that her line of cosmetics and makeup is actually about fighting unrealistic beauty standards and raising awareness around mental health

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