When the search engine whizzes here at GQ HQ informed us there was some online chatter surrounding the best men’s clothes at Target, we were a little, well, skeptical. Target? Huh. Are you sure?
We should’ve known better. You don’t amass a scarily devoted customer base—or earn an endearingly puckish nickname—without doing a whole lot of things right. Turns out, at Tar-zhay menswear is one of them.
If you’re on a quest for big drip on a small budget, Target isn’t exactly a teeming utopia, but it’s not quite a desolate wasteland either. The clothing on offer at the big-box retailer is…surprisingly decent? Good, even. Not a ringing endorsement, to be sure, but miles ahead of what we were expecting. (Mea culpa, Target.) Squint your eyes just-so, and there’s a ton of quality basics to be found, from big-name brands like Dickies, Levi’s, and Reebok. It wouldn’t be our first stop if we were looking to splash out on a freaky piece of outerwear or some ante-upping accessories, but if you’re jonesing for a quick dopamine hit—or in dire need of fresh undies—it’s surprisingly well equipped to handle the job.
Below you’ll find all the best men’s clothes at Target right now, whether you’re looking to stock up on T-shirts by the dozen or score some shockingly slick running gear. All we ask in return is that you set aside your skepticism for a moment and journey with us into the unknown. We’ve earned that much, haven’t we? “
Wrangler
Wrangler—the western wear stalwarts responsible for the Weeknd’s recent ’70s-inflected turn on our cover—offer no shortage of denim options. Come for the house specialty bootcut jeans, stay for the impossibly-tough indigo jacket.
Reebok
Founded in Britain, based in Boston, and bought by Germany’s own Adidas in the mid-aughts, Reebok is an international brand through and through, with designs that reflect its far-reaching roots. Target stocks a surprisingly deep selection of the label’s best-in-class activewear, from sleek tanks to heavy-duty hoodies.
Levi’s
The brand that put blue jeans on the map makes a lot more than just denim today. Stick to the OG 501s if you’re a purist, or prep for another Valentine’s Day alone (sorry, bud) by springing for an ultra-soft fleece to keep you company.
Hanes
Hanes boasts a century-long history of expertise in the underwear arena, enjoying the type of prolonged relevance lesser brands struggle mightily to approximate. The company has since expanded into other categories, but undies remain the crown jewel of the empire. (Don’t sleep on the brand’s undershirts, either.)
Fruit of the Loom
Like their Hanes counterparts, Fruit of the Loom’s wares are best bought in bulk. That’s not because they won’t last—it’s because once you start buying from them you won’t want buy from anyone else.
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Dickies
Beloved by downtown skater types and the hardhat crowd alike, Dickies is a venerable workwear institution, the first and last name in tough-as-hell everyman garms. If you’re new to what the brand has to offer, start with its legendary work pants and then build your way up—its lightly-padded Eisenhower jacket is just the layer you’ll need when the weather takes a turn towards the less dreadful.
Asics
Asics is beloved by the world’s most elite runners for a reason: The brand’s gear delivers unparalleled performance without compromising on comfort or durability. Target stocks plenty of options to help you smash every fitness-related resolution on your list, no matter how grueling those early-morning runs become.
