The duo behind Stylerunner have a new startup focusing on women’s fashion two yrs immediately after their on-line activewear retail enterprise collaps

Twins Sali Sasi and Julie Stevanja will start a “curated buying and discovery app”, Her Black E book, next thirty day period.

The sisters launched the ecommerce website Stylerunner in 2012 with Sasi parting techniques with her sister 3 several years afterwards. But Stevanja, who grew to become a Youthful Loaded Lister from Stylerunner’s success, was compelled to put her organization into administration in Oct 2019 proudly owning millions of dollars to creditors.

The retail manufacturer survived just after it was offered to footwear enterprise Accent Group just months later on. When the initially main impacts of the Covid pandemic ended up however four months absent, sluggish retail gross sales in 2019 observed the collapse of several key brands.

In a media launch saying the return of the twins to entrepreneurship these days, Her Black Book was described as “a good new option for the purchaser to preserve them time and dollars and stores, a high quality incentive destination that better aligns with their brand’s style and values”.

It part it’s a cashback plan for the smartphone era and has presently signed up extra than 300 brand names.

It emerged from “the frustrations Sasi had seeking for codes and coupons scattered in the course of her e-mails,  one-way links and discussion boards – which led her to missing out on great offers and Stevanja’s frustrations as a retailer at the deficiency of high quality affiliate options”.

When the ecommerce undertaking has still to be authorised by Apple’s Application Retailer for a planned November 1 start, they’ve specified the business enterprise a $5 million valuation.

The application “is intended to bring in and have interaction Gen Z, Millennials and discerning ladies who really like to shop” the release stated. 

Models can partner straight by way of Her Black Book’s lover portal, or join via affiliate channels these as Commission Manufacturing unit, Awin and Rakuten.

Stevanja stated strategy powering the application is not for suppliers to supply a lot more product sales or promotions, but to guarantee they are not skipped.

“Promotions and revenue are a required section of the retail cycle for most models, and we want to assist shops get to a receptive audience accurately when they will need it,” he explained

“Far also quite a few brand messages are becoming missed by enthusiastic would-be purchasers as previously reputable channels improve in price tag, drop in usefulness, or both of those.”

Sasi claimed they want the app to come to be a 1-end location connecting manufacturer promotions and solution discovery.

“We want to assist stores deal with marketing suffering points in a premium ecosystem that shields their brand name integrity,” she mentioned.

The ‘freemium’ application will makes it possible for user to down load and browse provides and promotions which includes cashback for free of charge, with the choice to subscribe to 12-months ($24.99), 6-months ($14.99), or 3-months ($9.99) + GST  for whole obtain to flash sales listings and notifications from preferred brand names.