Dior hosted a vogue clearly show in South Korea for the pretty very first time on Saturday, presenting its most up-to-date assortment to a star-studded audience in Seoul.
The French vogue big remodeled the prestigious Ewha Womans College into a runway, sending skateboarders down a sloping central ramp in advance of styles appeared in waves of yellow plaid, sheer tulle and pleated outerwear. The brand is also partnering with the college as section of its Ladies@Dior mentorship and education software.
Models posing in Dior’s most current assortment. Credit history: Choi Na Rang/Dior
Amid the celebrities in attendance was Blackpink singer Jisoo, who has been a world wide ambassador for Dior considering that previous year. The K-pop star was joined at the celebration by different other stars, such as figure skater Kim Yuna and Korean American rapper Jay Park.
The show alerts South Korea’s expanding worth to the French manner residence, which explained the weekend’s celebration as “unparalleled.” In a assertion prior to the exhibit, chairman and CEO of Christian Dior Couture, Pietro Beccari, claimed that the label is “forging new impressive ties” with the country.
Blackpink’s Jisoo was one of several superstars in attendance. Credit: Myunggu Han/Dior/Getty Photographs
On Sunday, soon immediately after the clearly show, the label opened a sizable new concept retailer in the capital’s trendy Seongsu-dong neighborhood. Encouraged by the brand’s Paris headquarters, the sprawling open-air boutique functions a backyard garden and lounge, with furnishings by various Korean designers.
Luxurious powerhouse
Dior is not the initially European vogue household to stage functions in South Korea as other Asian places — China, most notably — establish tricky to work in amid Covid-19 limits. Louis Vuitton, for occasion, presented its men’s fall-winter 2021 selection at an art place outdoors Seoul. One particular of the past exhibits overseen by the label’s late creative director Virgil Abloh, it featured K-pop mega-band BTS, which experienced signed as Louis Vuitton ambassadors before in the yr.
A glance from Dior’s Slide 2022 assortment. Credit score: Dior
The show put a punkish twist on the concept of uniforms. Credit history: Dior
Various other labels have looked to appoint South Korean stars as brand ambassadors, with Gucci, Loewe, Givenchy, Chanel, Prada and Alexander McQueen among those to signal up K-pop singers, film stars or both equally in new yrs.
Jisoo’s Blackpink bandmates have all partnered with important luxury brand names, with Rosé the confront of Saint Laurent and Tiffany & Co., Lisa symbolizing Celine and Bulgari and Jennie functioning with Chanel and Calvin Klein. Louis Vuitton’s womenswear division is meanwhile operating with “Squid Video game” star Ho-yeon Jung.