• Yassine Guelimi is an entrepreneur who desires to give gals donning the hijab superior recognition.
  • Through his brand name Hallyulimi, Guelimi honors his heritage and prioritizes variety.
  • He advises foreseeable future youthful entrepreneurs to have a very clear information, no matter of the sort of small business.

French legislation college student and entrepreneur Yassine Guelimi thinks there is a need for considerably much better illustration of women sporting the hijab — and that his progressive and ahead-contemplating solution to vogue can bridge the gap. 

Guelimi started Hallyulimi in 2020 and has been the artistic director at any time given that. The model aims to stand out with its Korean-motivated attire. And it also places women of all ages wearing the hijab at the forefront of its mission. 

Guelimi mentioned he under no circumstances originally meant to make it his mission to represent gals sporting the hijab, nonetheless. It constantly was regular to him as he grew up viewing his mother sporting it. He explained: “The ladies donning the hijab are so inspirational – irrespective of all the obstacles they facial area, they never ever give up.” 

The 22-calendar year-outdated highlighted the current local climate encompassing the carrying of the hijab in France, the place he lives.

In January, the French Senate voted in favor of banning the wearing of hijabs in athletics competitions, and last year it voted to approve President Emmanuel Macron’s controversial Separatism Invoice, which bans underneath the age of 18 Muslim women donning the hijab in general public. The EU also voted previous yr for a invoice allowing for organizations to ban personnel from carrying religious headscarves to retain ‘neutrality’. 

“There is a cohesion driving all my strategies, and a real desire to put range at the forefront,” Guelimi explained. “I want my manufacturer to signify inclusivity, but much more importantly, I want the model to be a real illustration of the youth.”

He included: “Ample with people making an attempt to erase from the mainstream how assorted we are.  Specifically the French culture is composed of all kinds of religions, and I do advocate extra for the hijab simply because of the latest political climate – it is catastrophic.”

The French Minister for equality between women of all ages and men declined Insider’s request for remark. 

A review by Pew Research Center uncovered that members of Gen Z are a lot more racially and ethnically varied than any preceding generation and that essential social and plan troubles, significantly like Millennials, Gen Zers are progressive and professional-authorities and see the escalating racial and ethnic range as a great point. 

Four Hallyulimi models smiling during a campaign for the brand's new collection.

Diversity is a vital focus for the entrepreneur.


Guelimi advised Insider that whoever functions in the brand’s new strategies isn’t really there to highlight out an ethnic variance, and it can be not even a “change for me – whether you are white, Black, combined-race, Asian… But all I want is a true illustration of all females from all backgrounds.”

Here’s what he would advise any youthful entrepreneurs wanting to develop a thriving, heritage-led brand name. 

Have a distinct message 

Guelimi started off his fashion model using inspiration from Korean free matches and his Algerian heritage.

One of his motives is to normalize ladies donning the hijab, “even though it bothers me to use the phrase normalize mainly because they are typical.” To his shock and pleasure, people women adopted the brand. He said: “I’m happy they adopted my model mainly because the females putting on what is termed ‘modest fashion’ have a tendency to be very demanding – the garment wants to be adaptable to the way they gown.”

In the course of action of making the marketing and advertising for the model, he fulfilled Amelia Gueye, a French Muslim model who has develop into his muse. “She represents the female I want to appeal to – free, fashionable, and solid.”

A article shared by Amélia Gueye ★ (@ameliaguey)


Discover a gap in the market — or your wardrobe

Guelimi prides himself on contributing to a growing development for oversized, free garments in western nations he started out contemplating the notion of building such clothing when could not come across in retailers what he himself wished to put on.

“I just required excellent top quality clothing that looked effortless and straightforward.”

He added that the simplicity of the dresses is very crucial and the reaction has been unbelievable, he suggests. “Folks want simplicity, and this brand name is very specialized niche – the need was there, I just executed it.”