The scene of luxurious brand name Celine presenting its Spring/Summer 2023 menswear collection in Paris on June 26 was much more like a live performance as the crowd cheered for attending K-pop stars V of BTS and Lisa of Blackpink, and actor Park Bo-gum.
According to individuals who were being existing at the time, chairman Bernard Arnault and CEO Sidney Toledano of manner group LVMH had been pleasantly surprised by the fervent response and took out their telephones to movie the scene.
Lisa is the worldwide ambassador for Celine and also walked the runway last yr for the brand’s Spring/Summertime 2022 vogue exhibit in Wonderful, France. Kim Tae-hyung, or V, who brought his very best pal Park, reportedly acquired a private invitation to the Celine clearly show from the brand’s resourceful director, Hedi Slimane.
In actuality, it is now more challenging to come across luxurious brand names that do not have Korean superstars or K-pop stars as their world ambassadors. K-pop feeling BTS and “Squid Game” (2021) star Jung Ho-yeon are ambassadors for Louis Vuitton Jennie of Blackpink and G-Dragon of Major Bang for Chanel Jisoo of Blankpink for Dior and Cartier Rosé of Blackpink for Saint Laurnet and Tiffany & Co. Lisa for Celine and Bvlgari Jaehyun of NCT for Prada and actors Lee Jung-jae, Shin Min-a, singer IU and Kai of Exo for Gucci.
The position is no longer restricted to Korean actors or musicians. British luxury brand Burberry declared football star Son Heung-min as its world-wide ambassador on June 13.
Contemplating that K-celebrities’ every go turns into the converse of the town, it is not challenging to see why.
Hashtags “Lisa X Celine” and “Taehyung X Celine” rose as the most-searched keywords on Twitter and TikTok many thanks to the Celine present. V’s Instagram post about the party uploaded the same day garnered above 12 million likes.
Lisa has somewhere around 80 million followers on Instagram, and her TikTok movie about Celine passed 60 million views. V has above 45 million Instagram followers. One particular put up uploaded by these stars exposes the manufacturer to tens of hundreds of thousands of people today close to the globe.
Particularly with worldwide vogue activities coming back again as pandemic-era social distancing would seem to be coming to a close, additional stars have joined the mix and are found at in-individual activities. “Broker” (2022) actor Kang Dong-won was recently chosen as an ambassador for Louis Vuitton and attended its Summer time/Spring 2023 menswear present very last month. Singer HyunA also attended Loewe’s clearly show for the brand’s Spring/Summer 2023 collection with her boyfriend and fellow K-pop singer, Dawn. HyunA has been Loewe’s ambassador considering that last 12 months.
A essential asset that Korean stars provide the models is their formidable affect, especially on the young millennials and Gen Z generations energetic on social media.
“Compared to common global stars, K-pop stars’ on line presence is very considerably unbeatable,” explained Kim Min-jung, head of the style promotion firm KN Business.
“Not a lot of celebs have these substantial on-line fandoms to commence with, but even fewer converse with their lovers the way K-pop stars do. Which is what helps make the K-pop stars so aggressive in this field.”
BY YOO JI-YOEN [[email protected]]