Sunmi has often been K-pop’s most fashion-ahead celebrity — even as significantly back again as 2007 when the Korean artist to start with rose to stardom for the duration of her a long time in the girl group Surprise Ladies at just 16 several years previous. More than time, her model caught the eyes of several fans when she debuted as a solo artist and now, her most up-to-date audio online video for her new single “Heart Burn off,” which premiered on Friday, June 24, proves even additional so.
In “Heart Melt away,” the singer takes admirers on a journey as she plays an infatuated husband or wife, next her interactions that span distinctive eras. In the course of the a few-moment movie, the 30-12 months-aged musician is noticed madly in like on a heat summertime day but her summer season flings just take a horrible convert for the worst as her enthusiasts instantly turn into sick with a fever. Sunmi appears to be heartbroken, but is she seriously?
While the singer stuns in her bright orange hair for her anticipated return to the phase, Sunmi’s fashion possibilities in the video are also quite the scene-stealer, far too. As the music online video goes by her earlier life, she experiments with a array of aesthetics, like cottagecore, opting for ruffled silhouettes and floral dresses paired with matching headscarves. In other scenes, she transforms into the greatest cowgirl rocking westernwear-influenced hats and boots, and during her Roaring ‘20s type period, she dons sophisticated pearls and a tulle robe.
Forward, Sunmi exclusively spoke with NYLON about her most recent singles “Heart Burn” and “Childhood,” the inspiration driving her outfits in her new tunes online video, and far more.
You last but not least released two new singles “Heart Burn” and “Childhood.” How do you really feel to launch and encourage your most up-to-date get the job done for the very first time in above a year? How extended have you been prepping for it?
I’m overjoyed. I’m thrilled to see my followers after such a lengthy time and I’m delighted to show them the new songs and performances I have worked so difficult on. I have been making ready for the new launch due to the fact the beginning of this 12 months.
You described the “Heart Burn” online video as a “hot midsummer like tale,” and you get viewers via a journey of your fans from a variety of eras. How did you occur up with this principle?
The idea of “Heart Burn” was influenced by getting a love fever. I considered of the warm and hazardous component of what it is like to have a fever and I wished to portray the “Sunmi” in the tunes online video as a refreshing youthful female who also resembles summer time.
In “Heart Burn,” your vogue embodies a array of aesthetics, like cottagecore, westernwear, bohemian, the roaring ‘20s, and far more. What was the inventive and styling procedure powering the video?
I considered that they were being all styles that matched the summertime properly, so I selected to decide for light styling above a heavier just one. I also wore tons of attractive outfits that healthy properly with my hairstyle.
Do you have any enjoyment reminiscences or tales from capturing the “Heart Burn” movie?
It is not a pleasant memory, but there was a scene in the music video clip in which I had to lay down on the grass. Having said that, the [pollen] from the grass unfold to my arm and induced an allergic reaction. But I was delighted because the scene turned out to be amazing.
I seriously loved the choreography we saw in the movie, primarily when the dancers used the big lovers at the conclude. What component was your beloved?
I get pleasure from them all, but a lot of people today appreciate the choreography that would make me glimpse like I’m sliding up and down from powering the supporter! I like that element as well!
Apart from your newest releases, what are you most fired up about? What else is up coming for Sunmi?
The most expected thing is the planet tour. I’m so thrilled to fulfill fans from all over the world.